Custom Interactive Virtual Tours

Not every space can be entered.
Every space can be shown.

An interactive virtual tour by Avocado360 is not an automatically generated 3D scan. It is a photographically precise, fully navigable experience — built from exact panoramas, enriched with video, documents and expert interviews, and accessible on any device without an app.

What makes the difference

We capture our tours using the Roundshot VR Drive — the world's leading automated panoramic head for zero-parallax photography. The result: razor-sharp imagery at every angle, no stitching artefacts, no quality loss. What you see is exactly what is there.

Every tour is built for a specific purpose. Research institutions, corporate facilities, museums, tourism destinations and industrial sites all have different needs — and different audiences. We design accordingly. Navigation, layout, hotspots, language versions and hosting are all customised to match your communication goals.

Avocado360 has been producing interactive virtual tours since 2012. Our oldest tours are still in active use today.

2012 In production since
50+ Panoramas per tour
0 Apps required
Devices supported

Interactive Virtual Tours — in Action

Four projects. Four entirely different use cases. One consistent principle: the space is shown as it actually is — no staging, no simplification.

NEST by Empa, Dübendorf — empa-virtual.ch — 50+ panoramas, expert interviews, multilingual. Full project →

Research & Innovation

NEST by Empa — Virtual Tour

The modular research building of Empa and Eawag in Dübendorf, Switzerland. 15 research units, 150 partners, two platforms. A tour that grows with the building — used by ETH Zurich departments, international research teams and industry partners worldwide.

Full case study →
Aviation & Industry

Pilatus Aircraft — PC-12 360° Tour

A 360° virtual walkthrough of the Pilatus PC-12 — embedded directly on the official Pilatus Aircraft website. Prospective buyers experience the aircraft in full detail before visiting a dealer. The tour has been live and in active use for years.

View tour →
Sport & Events

EV Zug — Arena Virtual Tour

A multi-level interactive tour through the EV Zug ice hockey arena — including dressing rooms, hospitality areas and the rink itself. Complex spatial navigation across multiple floors, designed for fans, sponsors and event planners.

View tour →
Art & Cultural Heritage

Parzival' — A World That Cannot Be Entered

Parzival' — known as one of Switzerland's most exceptional performance artists — has spent decades building a total artwork within his private home. Curators call it extraordinary. The public cannot visit. The virtual tour is the only way in.

Enter the tour →
When virtual is the only option

Six Situations Where a Virtual Tour Is Not a Supplement — It Is the Solution

Physical access is not always possible. Sometimes it is too complex, too costly, too sensitive — or simply too far away. These are the situations we know best.

🔬 Laboratories & Cleanrooms

Pharmaceutical companies, research institutes, semiconductor facilities — high-sensitivity environments requiring protective equipment, security clearance or outright restricted access. A virtual tour gives partners, investors and the public an authentic view — without risk, without logistics.

Energy Plants & Infrastructure

Power stations, substations, water treatment facilities — safety-critical infrastructure where physical visits are logistically complex, legally constrained or simply not possible. We produced a tour for AXPO. It communicates what no brochure ever could.

🎨 Private Cultural Heritage

Artists, collectors, private archives — work that exists in spaces not open to the public. A virtual tour makes that heritage permanently accessible without opening the physical space itself. For museums, curators and art audiences worldwide.

✈️ Industrial Facilities & Manufacturing

Production lines, hangars, shipyards — large industrial environments rarely accessible to clients or investors. Pilatus Aircraft has shown the PC-12 virtually for years. The tour sells — without a client needing to travel.

🌍 International Reach

Clients who cannot travel. Investors in Singapore. Partners in New York. Authorities in Brussels. A virtual tour eliminates distance entirely — and remains available at any time, without scheduling.

🏗️ Temporary or Transient Spaces

Trade fair stands, exhibitions, showrooms — built for a moment, then gone. A virtual tour preserves what is physically ephemeral. And serves simultaneously as documentation for future projects, publications and press coverage.

Use case — Recruiting & Onboarding

The labour market has shifted. Skilled professionals choose their employer — they are not simply chosen. Before accepting an offer, candidates research the company, read reviews and try to imagine what it is actually like to work there.

An interactive virtual tour answers that question directly. A prospective hire can explore the facility, understand the production environment and meet the team virtually — before their first day. This reduces onboarding time, improves retention and works across locations. One tour. Used for every new hire.

VR Recruiting & Onboarding →
Behind the shot
Roundshot VR Drive with Nikon Z8 on location — Avocado360 virtual tour production, Gruyères Switzerland

Roundshot VR Drive + Nikon Z8 on location — Château de Gruyères, Switzerland.

The Equipment

Roundshot VR Drive
+ Nikon Z8

The Roundshot VR Drive is the world's leading automated panoramic head for zero-parallax 360° photography. Designed and manufactured in Switzerland by Seitz Phototechnik AG, it combines powerful precision motors with a built-in light meter for fully autonomous capture.

Paired with the Nikon Z8 — a 45.7-megapixel full-frame mirrorless body with USB-controlled release and HDR mode — the system produces razor-sharp panoramas at every angle. No stitching artefacts. No quality loss. Exactly what is there.

roundshot.com →
Technical Specifications
Panoramic Head

Roundshot VR Drive — Seitz Phototechnik, Switzerland

Camera

Nikon Z8 — 45.7 MP full-frame mirrorless

Positioning Precision

Stepping motor impulse every 0.1° — zero play

Coverage

Full 360° × 180° spherical panoramas

HDR Capability

Auto bracketing 3–5 frames, built-in light meter

Daily Capacity

20–30 panoramas per day, 7 hrs continuous

Output

Sub-pixel stitching accuracy, 8-bit or 32-bit HDR

Origin

Swiss precision — Seitz Phototechnik AG, Lustdorf CH

Avocado360 vs Matterport

Why Clients Choose an Avocado360 Interactive Virtual Tour Over Matterport

Matterport is widely used. It is also a specific product with specific limitations. Here is what the choice actually comes down to.

Avocado360

Photographic precision. Roundshot VR Drive produces exact photo panoramas — no point cloud, no interpolation. What you see is what is there.

Fully custom. Navigation, design, hotspot types, language versions — all tailored to the project and the audience.

No platform dependency. Tours can be hosted on your own servers or ours. No Matterport subscription required for access.

Long-term reliability. Tours built by Avocado360 since 2012 are still in active use today. Built to last years, not just the launch.

Rich interactivity. Embedded videos, audio guides, live guided tours, floor plans, PDFs, quizzes and multilingual support — integrated where they add value.

Matterport

Infrared depth sensor + 3D point cloud. Fast to capture, but image quality and texture detail are limited by the technology.

Standardised interface and navigation — limited customisation to match a brand or communication goal.

Hosted exclusively on Matterport's platform. Access and pricing are subject to their subscription model.

Platform longevity depends on Matterport as a company — tours are tied to their infrastructure.

Basic hotspot and annotation functionality. Advanced interactivity requires workarounds or third-party tools.

Frequently asked

Frequently Asked Questions about Interactive Virtual Tours

What is an Interactive Virtual Tour?

An interactive virtual tour is a high-resolution 360° photographic experience that allows users to navigate a real space digitally — on any device, without an app. Unlike 3D scans, Avocado360 tours are built from exact photographic panoramas captured with the Roundshot VR Drive, delivering precision and clarity that automated scanning cannot match.

How is an Avocado360 virtual tour different from Matterport?

Matterport uses infrared depth sensors to generate a 3D point cloud — fast to capture but limited in image quality and flexibility. Avocado360 uses the Roundshot VR Drive for photographic precision. Tours are fully customised, platform-independent, and hosted without subscription dependency.

Can a virtual tour be embedded on a website?

Yes. Every interactive virtual tour produced by Avocado360 can be embedded directly on any website via iframe, shared as a standalone link, or hosted on Avocado360's own servers. No app, no plugin, no additional software required for visitors.

How long does it take to produce a virtual tour?

A typical corporate or institutional tour is delivered within 4–6 weeks from shoot to launch. Large-scale or multi-location projects are scoped individually. Ongoing tours — like NEST by Empa — grow continuously as new spaces are added.

Can virtual tours be used for staff onboarding?

Yes — and it is one of the strongest use cases. A new hire can explore the facility, understand the production environment and meet the team virtually before their first day. One tour, used for every new hire, across all locations. More on VR onboarding →

How much does a virtual tour cost?

Cost depends on scope, number of panoramas, level of interactivity and ongoing maintenance. Avocado360 provides detailed, no-obligation quotes on request — specific to the project, with real figures. Get in touch →

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