However good a presentation is, its story cannot reach someone who is reluctant to put on the device. A lighter, glasses-like design could make that first step easier. At Avocado360, this is what makes the announcement significant.

The glasses contain the display and sensors; the external puck handles processing, battery and storage. The roughly 100 grams refer to the device on your head, not the entire system. Source: Meta ↗

To help your guests focus on the content, we also design the experience around it: the right films, preparation and on-site support.

Imagine a visitor at your trade show stand suddenly finding themselves inside your production facility on another continent — through a 360° film. Your next conversation starts with something they have just experienced.

These applications are already possible today. Lighter devices could make them more accessible. What should people better understand, feel or discuss after your experience?

Meta has announced the first IMAX Enhanced certified VR device, with 3D films and selected expanded IMAX aspect ratios. Its ESPN partnership also brings plans for 8K streaming and 180° views, starting on Quest in 2026. From the glasses’ launch, Meta promises more than 100 immersive live US sports events a year. Source: Meta ↗

Viewers get a special vantage point — in front of a virtual cinema screen or close to the action. Applied to your company’s story: where would your customer need to stand to really see what makes the difference?

We choose the format to suit your story: a virtual screen, 180° or 360°. The stated 8K refers to the sports stream, not the display resolution.

At a trade show, an individual VR experience may be the right choice. For a group, a fulldome could work better: everyone shares the same film under a dome. Your audience, venue and communication goals should guide the decision.

At Avocado360, we consider these possibilities early. High-quality 360° footage can provide a foundation for several versions; each presentation format needs its own adaptation. This helps us plan content with future uses in mind.

From concept and filming to presentation, we connect your message with the right experience. For your guests, the process should feel clear: put it on, explore, start a conversation.

Meta quotes a US price of $1,299.99. Local pricing, launch availability and access to individual content services need to be checked for your market. Source: Meta ↗

The glasses have been announced; we have not tested them ourselves. Before customer deployment, comfort, playback of your own films, hygiene and device management need to be assessed. If you are planning a project today, you can develop the story and content now, then choose suitable hardware for the time of delivery.